FITADS -- Brand Board v3.0

FITADS

The boutique studio advertising network.
A dedicated advertising network that connects businesses and agencies to unique, targeted audiences in boutique fitness studios.

"The one room where 1.2 million Australians can't skip your ad."

High performance advertising. | Keep your ad health in check.

1.2M+

Members attending boutique studios weekly

1,100+

Boutique studios across Australia

84%

OOH brand recall vs 46% for digital display

2.3x

Spend vs standard gym member

~$23

Estimated CPM

$420M

Annual boutique studio revenue in Australia

Positioning Hierarchy

The boutique studio
advertising network.

Primary -- What we are

The boutique studio advertising network.

The category claim. Used in the logo lockup, page headers, and all first-impression contexts. Tells you exactly what FITADS is before anything else needs explaining.

Secondary -- What we do

High performance advertising.

The quality claim. Used in campaign copy, advertiser-facing collateral, and media pitches. Stakes the performance standard.

Tertiary -- What we promise

Keep your ad health in check.

The brand idea. Used in marketing campaigns, dashboard language, and retention messaging. The fitness metaphor applied to advertising performance.

The Consumer

Age 25-38. Earns well. Spends 2.3x more per month than a standard gym member. They chose a $70/week boutique studio over a $20/month gym -- and they make that same deliberate choice with every brand in their life.

25-38

Primary demographic. High income, high intent.

2.3x

Monthly spend vs standard gym member

66%

Hold memberships at two or more studios

$2,100

Average annual spend per boutique member

Why the Screen Works

Brand Recall

84%

OOH gym screen vs 46% digital display

Gym screen (OOH)

84%

Digital display

46%

Pre-roll video

<15%

Social ads

>80% skip

The Captive Moment

Phone is in the locker. No scroll. No skip. No blocker. The gym screen is the only screen in the room.

Members attend 4-5 times per week and stay 45-60 minutes per session.

12-20 impressions per member per month. Frequency that compounds.

"The least avoided advertising format in Australia." -- VMO's own research.

The Gap -- Why FITADS Exists

1,100 boutique studios. 1.2 million members. No ad network built for them.

Competitor

VMO Active

Big-box only

Anytime Fitness, Fitness First, Good Life, Fernwood

Competitor

Sundance Media

Big-box only

Viva Leisure, Plus Fitness, HiiT Republic, Club Lime

FITADS

Boutique studios

HIIT, CrossFit, Pilates, Yoga, Barre, Boxing, Group Fitness Training, Personal Training

Who It's For

From the local cafe down the road to a national brand campaign. FITADS works at every scale.

Small and Medium Business

Targeted advertising that doesn't cost like it used to.

There are 2.2 million SMEs in Australia. Most are locked out of quality advertising -- traditional media is expensive, paid digital burns budget on broad audiences with no guarantee of who sees it, and premium outdoor has high minimums and long lead times. FITADS changes that. For the price of a few weeks of paid social, a local business can put their brand in front of a highly targeted, high-spending audience in their own suburb -- with no minimum commitment and no wasted impressions.

Traditional channels

TV and radio -- broad reach, low targeting

Metro outdoor/OOH -- $5,000+ minimum spend

Paid digital -- unverified audience, high skip rate

Print and letterbox -- no audience data, high waste

FITADS

No agency needed -- self-serve in minutes

Verified, captive audience -- zero scroll, zero skip

Start from -- $999 or $299/mo

Live in -- 48 hours

Local cafes, juice bars, meal prep services

Physio, chiro, sports recovery and wellness clinics

Health food stores and supplement retailers

Activewear boutiques and sports shoe stores

Financial advisors, mortgage brokers, fintechs

Health apps, wellness platforms, online programs

Advertising Agencies

A premium channel your clients can't buy anywhere else.

Boutique fitness audiences are active, affluent, and local -- the exact demographic your health, food, lifestyle, retail, and financial clients are targeting. Add FITADS to your media mix as a high-recall, low-CPM complement to digital and outdoor.

Dedicated agency portal with net rates

Multi-client management in one dashboard

Consolidated reporting across all campaigns

Standard 15% agency commission

Est. CPM ~$23 -- competitive with premium digital

Book programmatically or via account manager

Agency access

fitads.com.au/agencies

Apply for a net rate account. No minimums to get started.

National Brands

The premium end of the gym audience you can't reach yet.

Nike, Red Bull, YoPro, Musashi, EHP Labs, and Chemist Warehouse already buy gym advertising in Australia. They're reaching big-box members. The boutique studio member -- more frequent, higher spending, more brand-conscious -- has no network to buy. Until now.

Active apparel and performance footwear

Sports nutrition, protein and supplements

Energy drinks and functional beverages

Pharmacy and health retail

Financial services -- super, banking, insurance

Automotive, EV and ride share

National scale

Amplify -- 20+ locations from $6,500

Or $4,500/mo for the full national network on subscription.

The Proof -- The Channel Already Works

The biggest brands in Australia already buy gym advertising. FITADS opens the same channel to every business.

National brands already buying gyms

Nike

Active apparel

Red Bull

Energy drinks

YoPro

Nutrition

Musashi

Supplements

EHP Labs

Supplements

Chemist Warehouse

Health retail

These brands don't test channels -- they buy what works. They're buying big-box. The boutique studio member is more valuable and currently unreachable.

The same audience. Now accessible to every business.

Local cafe or juice bar

3 studios nearby, 4 weeks

$999

Physio or wellness clinic

Local subscription, month to month

$299/mo

Regional supplement brand

8 studios, city-wide campaign

$2,400

National brand or agency

Full network, 20+ locations

$6,500

One platform. Same premium audience. Entry point designed for every business size.

How It Works -- Book Online. Live in 48 Hours.

Choose locations

Filter by city, region, or select the full national network.

Set your campaign

Dates, format, upload your creative. Static or video.

Pay and confirm

Card checkout. Transactional or monthly subscription. No sales calls.

Go live

Your ad is in rotation within 48 hours of booking.

Pricing -- Straightforward. No Surprises.

Transactional Campaigns

PackageLocationsDurationPrice

Starter

3 locations

4 weeks

$999

Growth

8 locations

4 weeks

$2,400

Amplify

20+ locations

4 weeks

$6,500

Monthly Subscriptions

TierLocationsCommitmentMonthly

Local

1-3 locations

Month to month

From $299/mo

Regional

4-10 locations

3, 6, or 12 months

From $1,200/mo

National

All 20+ locations

3, 6, or 12 months

$4,500/mo

Logo System

FITADS

Primary -- Wordmark on Black

Default. Hero placements, email headers, pitch decks.

FITADS

Reversed -- On White

Print, proposals, light-mode digital.

FITADS

Stacked -- Square Formats

App icon, screen bug, square placements.

Scale Test

FITADS

Colour Palette

Studio Black

#0D0D0D

Primary -- authority and depth

Brand Gold

#dad9be

Accent -- ADS, warmth, performance

Clean White

#FFFFFF

Secondary -- clarity and space

Concrete Grey

#6B6B6B

Neutral -- data, UI, supporting copy

Typography -- DM Sans

Display

DM Sans 800 / 72px / -0.02em

The one room where they can't skip your ad.

Headline

DM Sans 700 / 32px / -0.01em

1,100 boutique studios. 1.2 million members.

Body

DM Sans 400 / 15px

FITADS is the first advertising network built specifically for Australia's boutique studio market. High income. High intent. No other screen in the room.

Label / UI

DM Sans 500 / 10px / 0.2em / Uppercase

Studio Network -- Subscription Platform -- Prepaid Credits -- Agency Rates

Brand in Use

FITADS

Protein that performs. 20% off this week only.

Scan to claim

Studio Screen Ad -- 16:9 / 1920x1080

FITADS

Studio Earnings Report

Your screens earned this month.

$1,240

Revenue Share

Campaigns

4,820

Impressions

Studio Monthly Earnings Email

The boutique studio advertising network.

1,100 boutique studios.
No ad network. Until now.

fitads.com.au | hello@fitads.com.au

FITADS

2026

Pitch Deck Cover

Brand Voice

Precise

Numbers over adjectives. "1.2 million members, 84% recall, $23 CPM" beats "highly engaged premium audience." Every claim earns its place.

Confident

No hedging. Nike and Red Bull already buy the channel. The boutique studio has no network. Until now. Statements land and move on.

Direct

No sales calls. No proposals. No waiting. Book online. Live in 48 hours. The copy works as hard as the platform does.

Sharp

Short sentences. Active voice. Zero fitness cliches. Zero corporate waffle. The brand sounds like someone who already knows the room.